Client Information

I am at the beginning of a new assignment brief, working for a live client. Wendy Gault is the manager of the college refectory at Central Bedfordshire College. wendy requires a total rebrand of the refectory area. In the rebranding process, I have to include :

• a logo design
• catchy Strap lines
• Signs including the Open and Closing hours
• menus - including the price lists
• A welcome sign
• Advertisement of healthy produce, eg: cold breakfast items for the salad bar.
• Signage to direct the customers to the refectory
• She wants colourful and quirky in-line with the student audience
• She likes the branding of Costa Coffee, and other like minded establishments.
• Including a catchy name.

Restriction/constrains: No covering of full windows, and is at a low budget.