What I gathered from my research

Following on from my research, I have discovered that the Dunstable area is mostly seen in a negative way, and it shows this, with the lack of help from the community and the sights of the shops that have been/are closed down. I do feel that the area is also seen as a happy environment as various places are packed full of people, such as Go Bowling, the college and various bars/clubs and restaurants. I think that my research would influence my design development, as I can work on the negative points and turn them into positive points. By adding colour and funky designs, my idea developments would be enthusiastic.

The results from out questionnaire was taken down and noted, they in our teams we gathered the information and put then in graphs to find out more about our target audience

1.                          
Male = 5
Female = 15

2.
10-20 = 4
21-30 = 7
31-45 = 4
46-59 = 2
60+ = 3

3.
Yes = 20
No = 0

4.
Not often = 1
Sometimes = 2
Very often = 17

5.
Yes = 13
No = 7

6.
Yes = 12
No = 8

7.
Studies = 3
Work = 10
Social life = 8
Leisure = 3

8.
No = 11
Satisfactory = 9
Yes = 0

9.
Quadrant = 14
Supermarket = 12
Retail park = 5
Go bowling = 4
Grove = 4
Other = 3

10.
Markets = 8
Children's activities = 4
Teen activities = 2
Adult activities = 5
Family activities = 8
Shops = 16
Nightlife = 7
Restaurants = 10
Nature = 5

11.
Yes = 20
No = 0

12.
Yes = 8
No = 12

13.
Leaflets/flyers = 7
Social networks = 9
Email = 2
Posters = 6
Websites = 1
Newspapers = 6
T.V ads = 8

14.
Yes = 16
No = 4

Pie Charts & Graphs 

Relating to our research we found out that more females tent to visit the grove. This may be because of the shops as their are more female Beauty and clothing shops around. 

What we found interesting was 35% of the people we asks do not live in Dunstable and 95% visit sometimes or very often. this tells us that Dunstable dose attract people.This also tells that our promotional motion graphics outcome will be likely to be view by people living outside of Dunstable and could influence the to visit and share the information via word of mouth.

Not a big amount of the people we asked chose to move away from Dunstable, it shows that a good amount of footfall is currently in the area.
Of everyone we asked, here you can tell that young aged people think the Dunstable is an unsuccessful town.

Restaurants & Shops look to be the main attractions to visit Dunstable & more people visit the Quadrant, it might be good to promote the stores that do not attract as much people such as go bowling or the retail park. here again the age of a person has an effect on the outcomes of the graphs, younger aged people suggested they would visit go bowling.

We had to find out if our motion story will get a positive response. It was good as 80% of people said they would. as an extra we asked if they use on-line shopping, this was because you get a lot of adverts and if our motion story was on-line 40% may come across it.This is encouraging and helpful because now we know we are aiming a a big number of people we can relate this in our final outcomes.


most people said that part of their time in d
Dunstable is because of work. this tells me that a lot of businesses are in Dunstable and this will have effect on the number of foot fall.