They use video footage or animation to create the illusion of motion. They are usually combined with audio, which makes them closer to films than static info-graphics. They move on their own and are generally displayed through various electronic media. Motion graphics are not only created digitally. Traditional animation can be used, however web-based visualisation tools make it easier to create motion graphics and info-graphics, making it cheaper and with less effort.
The History Of Motion Graphics
The history of motion graphics dates to before electronic media. In the 1800's, early presentations via flip-books or zoetropes were motion media. John Whitney, is one of the fathers of computer animation and maybe the first to use the term 'motion graphics' - forming a company named 'Motion Graphics Inc.' to create motion picture and TV title sequences.
By the 1970's, Whitney was using digital processes, and modern motion graphics was born.
Before computers were widely available, motion graphics was expensive and time-consuming. But
the availability of desktop programs like Adobe Flash and After Effects have made motion graphics
increasingly accessible. The leading program used by motion graphic designers is probably Adobe After Effects, which works a bit like Photoshop. New products come along every day, however they all have in the common the ability to combine video, text, speech, data visualisation, special effects and 3D to create animations.
the availability of desktop programs like Adobe Flash and After Effects have made motion graphics
increasingly accessible. The leading program used by motion graphic designers is probably Adobe After Effects, which works a bit like Photoshop. New products come along every day, however they all have in the common the ability to combine video, text, speech, data visualisation, special effects and 3D to create animations.
The goal is to add the elements of time and space into the world of info-graphics, and to breathe life into otherwise static content.
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