Our client, one of the leaders from this organisation came in to college to tell us exactly what she wanted us to create - for the video to increase footfall in Dunstable. I wrote up notes as she was speaking.
Sharon Knott
Sharon and her Co-worker Sharon Warboys, started up at college, and came up with the master plan. Since then, they have been to parliament, however didn't get in. Bill Grimsby wrote a report on Dunstable, which ended up sounding rubbish, making Dunstable come across as a bad area to visit. They found out that the business rates were the biggest problems in Dunstable.
The main ideas that Sharon was giving us, was to make sure that the video was upbeat, positive ideas making the town look good. The audience that we will be targeting ranges from very young, teenagers, young families, couples to old age.
One of the good things of Dunstable that I could include is that 3 counties radio, based in Luton at the moment, is looking to but one of the units that are closed down, by coopers. Costa and Next are both well known and very popular places in the Quadrant, which I could show off very well in my video. Sharon would like the video to be modern, showing no horrid aspects of Dunstable. Bring out the positive, both for the young and the old. I could include the history of Dunstable, such as the antiques, shops, parks etc.
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